![]() Makes sense, but making wine isn’t cheap. We buy the full production of wine, so they can just focus on the art of making wine.” “By working with us, winemakers don’t have to worry about whether or not the wine is sold. Unlike root vegetables, where you see a result after a few weeks, for a wine, it can take years to determine whether or not an experiment was a success. She points out that, much like carrots and potatoes, wine is an agricultural product. “For the winemakers, we help de-risk their lives,” Naked Wines’ U.S. You can imagine a Shark Tank kind of situation, except with wine drinking. And once the wine is ready, Naked Wines takes care of the marketing and distribution of the wines. Naked Wines then fronts the winemaker money to buy (or grow) grapes, along with access to winemaking and bottling facilities. If its in-house winemakers like the idea, they pay the winemakers a stipend, not dissimilar to an advance on a book deal. A winemaker pitches an idea for a wine at the company. When I started digging into Naked Wines, it struck me how similar the company’s role is to publishing, from a winemaker’s perspective. For its angels, it’s offering up one of the tastiest “exits” imaginable: wine. What do you get when you mash together half a stalk of grapes, a handful of angel investment principles, a sprinkling of crowdfunding and a well-oiled marketing machine? You end up with Naked Wines, a young winemaking company that’s shaking up the world of wine. I decided to have a closer look at how a 10-year-old company can upend one of the oldest industries in the world. That doesn’t mean you can’t turn the industry inside out by turning the traditional winery business model on its head - and that’s exactly what Naked Wines did. Wine, when all is said and done, is still wine. In addition, we encourage you to check out our very own Insider Deals - winery direct deals from small, highly acclaimed wineries at massive discounts just for readers of Reverse Wine Snob! The best part is that no membership is required.F you’re a big fan of wine but still want to run a startup, there may not be that much innovation you can get away with on the product side. Lastly, if you haven't purchased wine through the mail previously you may also want to check out our post on How To Buy Wine Online for some helpful tips and tricks. ![]() One other note - for some of the wines the winemakers themselves interact directly with members in the comment section of each product page which is a pretty cool feature. You can use the list below to help find our favorites. Our advice is to snap these up as soon as they become available at. We do have some concerns about the diversity of wine offered and one of the major drawbacks is that popular wines can get bought up quickly. This is only good for new sign-ups but that is based on your email address, so if you've ordered in the past and want to try it again just make sure to use a different email. Just put $160 of wine in your cart and you'll receive a $100 discount on your order! While you won't get to buy at the discounted Angel prices, thanks to the $100 voucher Naked Wines is offering to our readers, you can actually get an even better deal. The good news is that you do not need to be an Angel to order. This means the "discount" you are receiving is a bit artificial.Ĭurrently, there is a waiting list to become a Naked Wines Angel - this is one way they manage capacity to ensure that there is a sufficient supply of wine to meet demand. We do think it's only fair to point out here that almost no one pays the regular price that the discounts are calculated off - either because they are an Angel or because they are using a coupon like this one. (Alternatively, Angels can also get a full refund if they so desire.) Angels also get to spend all of the money they invest, and do so with seemingly deep discounts thanks to the elimination of middlemen and expensive marketing. ![]() Naked Wines circumvents this system by funding wineries and winemakers directly through investments from their "Angels" - customers who put $40 into their accounts each month to be used by these winemakers to create wines exclusively for. The actual cost of the wine itself is usually 10% or less of the retail price for imported wines and slightly higher for domestic, with the outdated three-tier system driving up the price dramatically (and driving money into the pockets of distributors). As you may know, much of the cost of a bottle of wine is added on after leaving the winery. The business model is quite a unique one. Read on for our Complete Guide to Naked Wines Plus a special $100 discount for new sign-ups. Is Naked Wines worth it? Reverse Wine Snob review of ! How it works, the best wines and tips to get your money's worth and why it might not be for you. Naked Wines Review - Read This Before Joining!
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