![]() Nevertheless, many users jokingly refer to Reddit’s karma system as “fake internet points.” Still, there are some benefits to ensuring your karma count grows in a positive direction. User interest and karma get these posts to the front page, so don’t miss out on them if they’re pertinent to your brand. For example, here’s a notable swing in mentions over the cryptocurrency Dogecoin after Elon Musk tweeted about it, and again a few days later when the price of Bitcoin took a sizeable dip. As such, marketers should keep an eye on it for hot posts relevant to their brand, category or products. Often, mentions on Reddit can rival or surpass other social media platforms such as Twitter. Comments within these posts that have garnered the most karma will likewise be moved to the top within the post, ensuring more views. Posts that get a lot of traction in the way of upvotes can potentially make it onto the front page, or r/popular, where visibility to the masses is guaranteed. Conversely, with enough negative karma, posts or comments become in danger of being hidden. Additionally, the more upvotes, or positive karma, a post or comment receives, the more visible it will become. This encourages thoughtful or funny engagement since negativity will invite downvotes. ![]() The more a user adds to discussion through comments or posts, the more karma they can collect. ![]() An upvote results in one positive karma point, whereas a downvote removes one. Posts and comments can be either upvoted for content other users like or downvoted when the reverse is true. Social credibility on the site doesn’t lean in the direction of follower count but the collection of karma. Additionally, many redditors use it to supplement a new skill they are learning, learn about brands and products or keep up with world events. They’re drawn to talk about their interests and consume content from like-minded users. The site attracts celebrities, scientists, lawyers, gamers, professors, basket weavers and everything in between. Reddit users, known as redditors, share news, pictures, memes, meaningful web content, and generate discussion around their areas of interest. And it’s good enough to land them in fourth place among top social media networks, trailing behind LinkedIn, Pinterest and Snapchat. That’s a stat that’s practically unheard of online. In a recent survey, 62% of Reddit users felt that the platform safeguards their data and privacy. Your name or identifying information isn’t shared with anyone else, and this appeals to many in a world overflowing with digital trust issues. One of the things that draws users is that it feels more anonymous than many other social media platforms. While TikTok was all the rage last year (and still is this year) Reddit is seeing a swarm of new users and subreddits this year as well, which is why marketers need to have it on their radar. For example, March of this year saw over 60 thousand unique subreddits added to the platform. There are well over a million different subreddits for every topic under the sun and multitudes of new ones added every day. Users create subreddits for topics that interest them and draw like-minded users who subscribe to the channel. Reddit was founded in 2005 and hailed as the “front page of the internet.” In contrast to the more mainstream social media networks, Reddit uses a forum structure emphasizing communities called subreddits. ![]() With that, let’s see what makes Reddit tick and why marketers shouldn’t dismiss it as part of their social media marketing strategy. In December, the Wall Street Journal reported that Reddit’s “ad revenue totaled more than $100 million in 2019 and is on track to rise by more than 70% this year.”.Those 52 million daily users represent a 44% increase over 2019.430 million engage the site every month, leading to over 30 billion monthly views in 2020. Reddit has upwards of 52 million users that use the platform daily.Specifically, we’ll explore this often-overlooked goldmine of brand intel by answering the following questions:įor context, here are a few facts and figures we dug up to help understand the platform: Many message boards saw users shift over to traditional social media through products like Facebook groups, but Reddit has shown its staying power.īut from a marketing perspective, is Reddit social media? We’ll take a look and also show why the answer matters to marketers. They were the precursor to social media as we know it today. Forums have been a way for like-minded internet users to socialize over common interests since the beginning of the internet.
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